TikTok for companies
The rise of TikTok for businesses
How brands can use this platform
In recent years, TikTok has developed from a niche platform for creative young people into one of the most influential social media platforms in the world. With over one billion active users per month, TikTok has long been more than just a platform for dance videos and comedy clips. More and more companies are recognizing the potential of TikTok to strengthen their brand, reach a younger target group and distribute creative content. In this blog post, we look at why TikTok is becoming increasingly important for companies, how to use the platform effectively and which types of content perform best.
Why TikTok is becoming increasingly important for companies
TikTok offers unique opportunities for companies to present their brand in a creative and authentic way. The platform is characterized by a high interaction rate, viral content and a strong sense of community, which makes it particularly attractive for companies that want to appeal to a younger target group.
High reach and viral content
TikTok is known for the fact that content can go viral very quickly, even if an account only has a few followers. TikTok's algorithm rewards creative and well-made videos by showing them to a wide audience, which gives companies the opportunity to achieve a wide reach.
Young target group
TikTok is particularly popular with Generation Z and millennials, making it an ideal platform for businesses looking to target young adults. This age group is often difficult to reach through traditional advertising channels, which makes TikTok all the more valuable.
Creative freedom
TikTok enables companies to unleash their creativity. The platform supports various formats such as short videos, duets and challenges and offers features such as sounds, filters and other editing options that brands can use to show their most creative side and stand out from the competition.
Authenticity
TikTok users value authenticity and spontaneity. Companies that reflect these values in their content can build a great deal of trust on the platform. Instead of perfect, polished advertising, it is often the unpolished, genuine moments that are best received.
Strategies: How companies can use TikTok effectively
To be successful on TikTok, businesses need to understand and adapt to the platform’s unique features. Here are some strategies to use TikTok effectively for your brand:
1. Create creative and entertaining content
TikTok is all about entertainment. Companies should therefore create content that is fun and encourages users to share it. Humor, music and visual effects are key components of successful TikTok videos.
2. Use trends and challenges
TikTok thrives on trends and challenges that are constantly being reinvented by the community. Companies can participate in existing trends or create their own challenges to increase the reach of their brand and encourage users to interact.
3. Show authenticity and humanity
Users on TikTok appreciate genuine, unposed content. Companies should refrain from appearing too promotional and instead show their human side. For example, show the day-to-day work of your employees or give insights behind the scenes in combination with viral trends or trending sounds.
4. place creative advertisements
TikTok offers various advertising formats that companies can use to increase their reach. From in-feed ads to branded hashtag challenges and TopView ads, there are many ways to make your brand visible. It is important that the ads are creative and appealing in order to stand out in the user’s feed.
Which types of content perform best on TikTok
Not all content is equally successful on TikTok. Here are some content formats that perform particularly well on the platform:
Short videos with a clear focus
TikTok videos are usually only 15 to 60 seconds long or even shorter. They should therefore have a clear message and immediately capture the viewer’s attention. Short, concise content with a strong visual component has the best chance of going viral.
Humorous and creative content
TikTok is a platform where humor and creativity are particularly valued. Videos that are funny, surprising or cleverly designed have a high chance of attracting a lot of attention and being shared.
Educational content (“EduTok”)
Content that imparts knowledge is also very popular on TikTok. Whether it’s life hacks, DIY instructions or short explanatory videos – educational content can appeal to a broad target group and be remembered for a long time.
Music and dance
Music is a central element of TikTok. Videos that incorporate popular music or dance often have particularly high engagement rates. Companies can use these elements to make their content more dynamic and appealing.
Participation in trends and challenges
As already mentioned, trends and challenges are at the heart of TikTok. Companies that actively participate in these or set their own trends can increase their visibility and boost the engagement of their community.
Success stories: How we use TikTok for employer branding
We at Marketingfuchs have experienced for ourselves how powerful TikTok can be when used correctly. We are particularly proud of the employer branding award we received thanks to our creative TikTok strategy in collaboration with one of our clients. Our content not only achieved a wide reach, but also strengthened the authenticity and attractiveness of the brand as an employer.
Visit our TikTok account and see for yourself how we use TikTok for our own business. You’ll also find a section on TikTok here on our website where you can find out more about our collaboration.
Conclusion
TikTok offers companies a unique opportunity to present their brand in a creative and authentic way. The platform makes it possible to reach a younger target group and distribute content that can quickly go viral. By capitalizing on trends and creating entertaining and authentic content, companies can be successful on TikTok and significantly increase their organic reach. It requires creativity, flexibility and a good understanding of the platform, but the potential rewards are huge.
On the hunt for your
viral success
If you would like to integrate TikTok into your social media strategy, please contact us! We can help you develop the right strategy and create content that will be successful on TikTok.