Hashtags
Hashtags on social media
The ultimate guide for companies
Hashtags are an indispensable tool for companies that want to be present on social media because they can significantly increase their reach. But how do you use them correctly to maximize your reach and which ones are really effective? There is also the question of how many should be used. In this guide, you’ll learn everything you need to know about hashtags on social media to improve your presence.
Why are hashtags important on social media?
Hashtags are the key to greater reach on social media because they make content discoverable and help to reach new target groups. They are particularly important for companies in marketing because they boost brand awareness and increase interactions. If you use the right hashtags, your posts will appear in the feeds of users who are specifically interested in your topics.
Which hashtags should your company use?
Choosing the right hashtags is crucial to the success of your social media strategy, and it depends heavily on what your goals are. Here are the main types of hashtags you should know so you can target the right audience.
Brand hashtags
A customized hashtag for your company, product or campaign not only promotes your brand identity, but also makes it easier for customers to find you on social media. By using your own hashtag, you can build a community around your brand, which strengthens your reach in the long term.
Example: #YourBrand #YourProduct #YourMarketingSlogan
Industry hashtags
Use hashtags that target your business field and industry. These will help you to get in touch with both experts and potential customers who are looking for relevant information.
Example: #ContentMarketing #SEO #DigitalMarketing
Trending hashtags
If you pick up on current trends or seasonal topics, you can significantly increase your reach. It is important that the trending hashtags really match your post so that you remain authentic and reach the right target group.
Example: #MarketingTrends2024 #ContentCreation
Local hashtags
Regional hashtags are a must for local businesses because they help you to target users in your region and increase your local visibility.
Example: #BerlinMarketing #ViennaStartups
How many hashtags should you use on social media?
The right number of hashtags varies depending on the platform, and you should make sure that your posts don’t appear cluttered. Too many of them can make your posts confusing, while too few will limit their reach. That’s why it’s important to find the right balance.
Use between 5 and 10 hashtags, although you can add up to 30. However, studies show that a moderate number of hashtags delivers better results because they increase reach without compromising readability.
X (Twitter)
Use 1 to 2 hashtags per post, as X prefers short and concise content. If you use more of them, your post can appear overloaded, which weakens the effect.
On LinkedIn, 3 to 5 hashtags that are tailored to the professional world are suitable. It is important that these are directly relevant to the topic and thus address the right target group.
TikTok
Use 3 to 6 hashtags to appear on the “For You” page and get more visibility for your videos. TikTok is a platform that relies heavily on trends, so the hashtags should be both popular and thematically appropriate.
Here you can find out why TikTok is becoming increasingly important for companies
Tips for the effective use of hashtags
Combining popular and niche hashtags
Use a mix of popular and specific hashtags to achieve both broad and targeted reach. General hashtags like #Marketing offer high reach, but niche hashtags like #ContentStrategy will help you be found more specifically.
Stay relevant
Only use hashtags that really match your content, because irrelevant hashtags can damage your brand and reduce the interaction rate. Make sure that the selection is well thought out so that you reach the right target group.
Analyze hashtag performance
Regularly check the performance of your hashtags to see which ones are working best. Platforms like Instagram and LinkedIn offer insights that show you how well they are performing. Use this data to optimize your strategy and maximize your reach.
Avoid “shadowbanning”
Some hashtags can be “shadowbanned”, which means that your posts remain hidden or are only shown to a few people. Regularly research which hashtags are affected by this to ensure that your content remains visible and your reach is not restricted.
SEO for social media: More visibility through hashtags
Hashtags are not only important for visibility on social media, but also for search engine optimization (SEO) because they help your content to be found by both users and search engines. If you use relevant and topic-specific hashtags in a targeted manner, you not only improve the visibility of your posts, but also your entire online presence.
Conclusion: Successful hashtag strategy for companies
The right use of hashtags is key to maximizing the visibility and reach of your social media posts. Use a balanced mix of brand, industry and trending hashtags to deliberately reach the right target group. Test and optimize your hashtag strategy regularly to achieve the greatest possible effect.
With a well-thought-out strategy, you can ensure that your company is seen on social media – without spending a lot of money on expensive tools or campaigns. Use hashtags in a targeted way to make your brand visible and ensure long-term success on social media.
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If you would like us to help you with social media marketing and the right use of hashtags, please get in touch with us! Together we will make sure that your brand never forgets an important hashtag and will also help you with the right content!