Welcome to our marketing blog
Knowledge is power – and we want to share this power with you. Our marketing blog is a treasure trove of experiences, insights and insider tips about TikTok, social media and online marketing. Here you’ll find the latest trends, practical advice and creative approaches to help us make brands successful. Whether you’re looking for new ideas, want to optimize your marketing strategy or just need inspiration, our blog is the place to go. Dive into our world regularly and discover how you too can make your brand even more successful!
current blog posts
Addressing Gen Z
Reach Gen Z successfully: Discover how authenticity, social responsibility and creative social media content can make your brand relevant to this new generation!
Company website
A professional website is essential for every company. In this blog post, we explain why a website creates credibility, increases reach and how it can be used as a platform for customer service and sales.
Christmas Marketing 2024
Christmas stands for emotions, traditions and a great willingness to buy – perfect conditions to reach your target group.
Website maintenance
A website is your company's digital flagship, comparable to a shop window in a bricks-and-mortar store. But unlike a physical shop, which only needs the occasional redecoration or refurbishment, a website requires continuous maintenance and care to function efficiently and meet user expectations. In the following, we show why regular website maintenance is so important and which factors should be given special consideration.
Threads
Threads offers users a new platform for real-time conversations and discussions, similar to X (formerly Twitter), but with a fresh, positive approach. In this blog post, we take a closer look at Threads, why it could be relevant for businesses and brands, and how the target audience differs from that on X.
Instagram Teen Accounts
Instagram has made a significant change with the introduction of Teen Accounts, reshaping the way teens interact on the platform. This innovation brings both opportunities and challenges for companies that want to address their target groups on Instagram.
Hashtags
How do you use hashtags correctly to maximize reach, and which ones are really effective? How many should you use? In this guide, you'll learn everything you need to know about hashtags on social media to improve your presence.
Community structure
A well-maintained community can form the backbone of your long-term success on social media. In this blog post, we explain the importance of organic reach and give you valuable tips on how to build and maintain your own community.
TikTok for companies
More and more companies are recognizing the potential of TikTok to strengthen their brand, reach a younger audience and distribute creative content. In this blog post, we look at why TikTok is becoming increasingly important for companies, how to use the platform effectively and which types of content perform best.
Crisis management
A single negative comment or a thoughtless reaction on social platforms can quickly trigger a PR crisis. It is therefore essential for companies to establish effective crisis management on social media in order to protect their reputation and restore the trust of their customers.
Employer Branding
In today's highly competitive working world, employer branding is more important than ever. Companies must not only position themselves as attractive employers, but also convey authentic and compelling brand messages. Social media offers a unique platform to strengthen employer branding and attract talent.
Social Recruiting
In an increasingly networked world, recruitment is being revolutionized by social media. Social recruiting refers to the use of social media platforms to find, approach and recruit talent. This method enables companies to reach qualified candidates in an innovative and effective way.