Welcome to our marketing blog
Knowledge is power – and we want to share this power with you. Our marketing blog is a treasure trove of experiences, insights and insider tips about TikTok, social media and online marketing. Here you’ll find the latest trends, practical advice and creative approaches to help us make brands successful. Whether you’re looking for new ideas, want to optimize your marketing strategy or just need inspiration, our blog is the place to go. Dive into our world regularly and discover how you too can make your brand even more successful!
current blog posts
Social Media Trends 2025
The world of social media will be more exciting than ever in 2025. AI, AR and platforms such as Threads open up innovative possibilities, while video content plays the most important role. Social broadcasting and virtual influencers will bring a breath of fresh air to marketing. Companies that recognise and use these trends at an early stage can significantly expand their competitive advantage.
Addressing Gen Z
Reach Gen Z successfully: Discover how authenticity, social responsibility and creative social media content can make your brand relevant to this new generation!
Company website
A professional website is essential for every company. In this blog post, we explain why a website creates credibility, increases reach and how it can be used as a platform for customer service and sales.
Best Practices for modern web design
A well-designed website is the key to success for companies of all sizes. In this article, we will show you the best practices for modern web design so that you can create an appealing and functional website that will impress both visitors and search engines.
Christmas Marketing 2024
Christmas stands for emotions, traditions and a great willingness to buy – perfect conditions to reach your target group.
Website maintenance
A website is your company's digital flagship, comparable to a shop window in a bricks-and-mortar store. But unlike a physical shop, which only needs the occasional redecoration or refurbishment, a website requires continuous maintenance and care to function efficiently and meet user expectations. In the following, we show why regular website maintenance is so important and which factors should be given special consideration.
Instagram Broadcast Channels
Learn how to share exclusive content with Instagram Broadcast Channels and take your community engagement to the next level!
AI in social media marketing
Discover how artificial intelligence (AI) is changing social media marketing through automation and personalisation - and which creative tasks still require a human touch. Learn about the opportunities and risks of AI and how you can make the most of it for your company.
Threads
Threads offers users a new platform for real-time conversations and discussions, similar to X (formerly Twitter), but with a fresh, positive approach. In this blog post, we take a closer look at Threads, why it could be relevant for businesses and brands, and how the target audience differs from that on X.
Instagram Teen Accounts
Instagram has made a significant change with the introduction of Teen Accounts, reshaping the way teens interact on the platform. This innovation brings both opportunities and challenges for companies that want to address their target groups on Instagram.
Hashtags
How do you use hashtags correctly to maximize reach, and which ones are really effective? How many should you use? In this guide, you'll learn everything you need to know about hashtags on social media to improve your presence.
Community structure
A well-maintained community can form the backbone of your long-term success on social media. In this blog post, we explain the importance of organic reach and give you valuable tips on how to build and maintain your own community.