Social Media Trends 2025
The world of social media will be more exciting than ever in 2025. AI, AR and platforms such as Threads open up innovative possibilities, while video content plays the most important role. Social broadcasting and virtual influencers will bring a
Addressing Gen Z
Reach Gen Z successfully: Discover how authenticity, social responsibility and creative social media content can make your brand relevant to this new generation!
Instagram Broadcast Channels
Learn how to share exclusive content with Instagram Broadcast Channels and take your community engagement to the next level!
AI in social media marketing
Discover how artificial intelligence (AI) is changing social media marketing through automation and personalisation - and which creative tasks still require a human touch. Learn about the opportunities and risks of AI and how you can make the most of
Threads
Threads offers users a new platform for real-time conversations and discussions, similar to X (formerly Twitter), but with a fresh, positive approach. In this blog post, we take a closer look at Threads, why it could be relevant for businesses
Instagram Teen Accounts
Instagram has made a significant change with the introduction of Teen Accounts, reshaping the way teens interact on the platform. This innovation brings both opportunities and challenges for companies that want to address their target groups on Instagram.
Hashtags
How do you use hashtags correctly to maximize reach, and which ones are really effective? How many should you use? In this guide, you'll learn everything you need to know about hashtags on social media to improve your presence.
Community structure
A well-maintained community can form the backbone of your long-term success on social media. In this blog post, we explain the importance of organic reach and give you valuable tips on how to build and maintain your own community.
TikTok for companies
More and more companies are recognizing the potential of TikTok to strengthen their brand, reach a younger audience and distribute creative content. In this blog post, we look at why TikTok is becoming increasingly important for companies, how to use
Crisis management
A single negative comment or a thoughtless reaction on social platforms can quickly trigger a PR crisis. It is therefore essential for companies to establish effective crisis management on social media in order to protect their reputation and restore the