Winning campaign
Best of GEN Z
We have won!
The winning project will be presented in a vacant shop window in the center of Linz.
Spot on
Spot On is an initiative of the Creative Region and the WKOÖ advertising network.
THE project
Maschinenring goes TikTok
Maschinenring has demonstrably reached a younger target group through this project and has already been able to modernize its image and create awareness of the enormous range of tasks involved.
Who would have thought that Maschinenring is about more than just tractors and lawnmowers? But Maschinenring is much, much more – around 260 different jobs are offered in 10 different job categories. This is why the Austria-wide TikTok project was launched. The aim was to establish Maschinenring as an attractive and modern employer among Gen Z through witty content.
We are very proud of the fact that we have achieved these figures exclusively organically.
Some of the numbers in black and white
- 209 published TikToks
- 17,4K Follower
- 471K Likes
- almost 50% of TikToks achieved more than 10K views
- 6% engagement rate
Status at the end of February 2024
More about the project
Creative Region
The successful TikTok account of Maschinenring Austria won us the “Spot on” award in the “Best of GenZ” category, which is why we were interviewed by Creative Region Upper Austria.
Report VAÖ
Click here for the report “Maschinenring TikTok: Hom nur gschaut” by the Association of Agricultural Journalists and Publicists in Austria.